About Guillaume
How Guillaume Went from Bartender to Entrepreneur.
My Journey
Hi, I'm Guillaume Igareta, founder of SmartROI Agency. My mission is clear: to make a positive impact and collaborate with extraordinary individuals to achieve great things together.
Born in Switzerland, raised in a small Spanish town, I had an introverted upbringing. My childhood was marked by a father who traveled extensively and a mother who was seldom home.
Relocating to Barcelona during the pandemic was a turning point. Amazon opened doors to new opportunities, and I ventured into digital marketing.
A failed clothing brand with friends taught me that failure is a stepping stone to success. I leveraged that lesson.
A sales career at Factorial HR accelerated my learning.
The birth of my daughter was a profound motivator for personal transformation and making a meaningful impact.
Gathering courage, I launched SmartROI Agency, connecting with people who sought my expertise. I realized there's never a perfect time to start, just take that first step.
Building connections and visibility is now my driving force.
I'm deeply grateful for everyone who's shaped me.
SmartROI Agency's vision is clear: help businesses scale and create something genuine and unique.
About Joao
How Joao went from Brasil, to Europe and now living as a Digital Nomad Entrepreneur.
My Journey
Hi, I'm Joao Lucas Gonçalves, co-founder and Head Of Growth & CMO at SmartROI Agency.
With over 8 years of experience in Sales, my mission is crystal clear: to empower others to accelerate their business growth.
Originally from Brazil, I come from a lineage of entrepreneurs. My father, with over 30 years of experience, is the proud owner of 'Clube dos Assados' in Brazil, and his entrepreneurial spirit runs in my veins.
My journey led me to Europe, where I ventured into the world of fast-growing startups, embracing opportunities to learn and eventually co-create SmartROI Agency alongside Guillaume.
I've had the privilege of working with major tech startups like Factorial HR and Amenitiz, where I successfully launched new markets and held roles as a country manager. Later, I joined Zebra BI as an Account Executive to diversify my expertise.
Now, my goal is to utilize my knowledge to assist visionary leaders in scaling their companies to new heights through our services.
Our commitment is simple: we are here to fuel your growth.
Having collaborated closely with leaders of prominent companies, I've been fortunate to learn from some of the best mentors in the industry.
Why choose us?
We believe in your success and that big data can help you achieve the best results for your business, regardless of your field or target market.
Global experience
We have worked with multinational companies, as well as smaller businesses from around the Earth.
Quality for value
Our motto is to provide only the highest quality to our clients, no matter the circumstances.
Ideal Partners
We always find the way to help your company. We create durable relationships with our clients.
Results Driven
We are clear, we are here to help your business grow. Our main focus is to deliver the best results for your company.
